Final project: Rebranding of a Daily Object
The brief:
|
In part A, we are required to prepare a proposal to rebrand and repackage the given object individually. For part B, we are required to produce an advertisement video, a poster, a sale and demonstration presentation in groups of 5. In groups we will be given the following object randomly, example: colour pencils, straws, toothbrush, measuring tape, clips, plasters, strings, shavers, matches and strainer.
To be able to produce items above, through a creative development are required -brainstorming -mind mapping -doodling -experimenting -research -etc. |
Part A- Individual
THE PACKAGING
Idea Process and Proposal Report:
|
Our Group Photo
|
-Lim Win Kee
-Yang Jing Loo (me) -Soo Yon Li -Lim Hong Wei -Wee Sue Wen |
REFLECTION
For this final project, our task was to conduct a re-branding of a daily object that we would be assigned. And we've chosen measuring tape. As a result, we would learn how to use marketing strategies, developing and presenting ideas. Team collaboration is completely important for projects like this as i get to learn and exchange ideas with each other. I am glad that we managed to run this presentation successfully.This assignment was quite enjoyable as i like the idea of exploring the market and enjoy the process of re-branding an object using creative and critical thinking skills. After completing this project, i should improve on my ability to use innovative ways to complete a project. More research needed to be done to further improve on basic ideas.
|